Working with Nike is always an exciting and challenging endeavor. We were honored to work with Nike to develop a variety of textile designs for their new line of snowboard jackets. The process was a tedious exploration of organic textures and rich color-ways. Delving into the vast array of materials, textures, colors, fibers and more, we literally created dozens upon dozens of different concept styles to the point of being quite overwhelming. By narrowing things down internally we were able to pull in the reigns and focus on a few of our favorites.
Nike.
Project: Organic Textile Design & Development
Categories: Art Direction, Photography, Design and Layout.
Conception to Fruition
Producing the final textiles for manufacturing is a matter of realizing the concept in a seamless fashion and working in close collaboration with manufacturing, the client and their unique process. The final products really hit the mark with Nike’s core 2.0 audience.
