Vividminds partnered with Brand Black to create a global ecommerce experience for the performance and fashion brand. By combining rich, immersive content and imagery with streamlined transactional functionality, the solution drove sales while strengthening the brand’s premium positioning. A responsive solution, the experience was optimized for over twenty countries worldwide.
Brand Black.
Project: Web Dev, Mobile & E-Commerce
Categories: Creative Direction, Design & Layout, Web Development, E-Commerce.
“Brand Black establishes itself as one of the leading brands that straddle the line between performance sportswear and fashion”. ~ HypeBeast
Big Shoes to Fill
Brand Black had “big shoes to fill” as they were targeted as going head-to-head with industry giants such as Nike and Adidas. The story of “David and Goliath” immediately came to mind as we became more familiar with the backstory and brand ethos. Our goal was to design and develop an easy to use, no-nonsense responsive website with an e-commerce component. Our methodology was to use visually arresting imagery to showcase the brands unique positioning of performance and fashion.
Going Mobile
- Evolving the customer experience through a simplified design interface and engaging users in a seamless shopping environment is essential in todays online landscape.
- Bringing the customer closer to the product through visually arresting imagery.
- Integrating digital and physical retail seamlessly, giving consumers better access to the products they want.
